Anna Dembytska | Product Designer
Overview
Short description
| Role |
Product Designer |
| Industry |
Online yoga trainings |
| Work time |
10 days |
| Product platform |
Business card site (adaptive landing page) |
| Platform purpose |
To receiving applications followed by subscription |
| Client's goals |
A platform from which the trainer can obtain applicants' data for further communication and sales |
| Applied skills |
Product design, Research, Adaptive, Composition, Landing, Ui / Ux, Information Architecture, User flow, Figma, Webflow. |
Visit the site 👇
MindfulMotion Online Yoga
Problem & Task
The client recently decided to conduct yoga classes online and needed a website to present himself on the Internet. The site type is business card site, where you can also fill out a form to sign up for classes and choose a tariff.
Therefore, in order to achieve the goal, I, as the person responsible for creating the site from scratch, set myself the following main tasks:
- Research (identify the target audience of a yoga trainer in Kyiv, understand their pains and determine their needs, analyze similar sites),
- Ux design (create the information architecture of the future site and an effective user flow),
- Create visual identity, ui design, interaction (from a logo to a fully finished design),
- Site development.
User Research 🗒️
Before starting the work on the visual of the site, an audience analysis was conducted and 7 main groups of the target audience were identified:
- People seeking spiritual development: Yoga has deep spiritual aspects and some people may look for online or offline classes to help them expand their consciousness and deepen their spiritual understanding.
- Beginners: People new to yoga can look for accessible, explanatory, and moderate classes. Online training can be especially convenient for them because they can learn the basics at their own pace.
- Busy people: People who have limited time can choose online training that can be done at any time convenient for them. Offline training may also be attractive to this group if they have a flexible schedule.